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New Technology Use in the Equipment Industry November 25, 2009

Posted by jenniedavis in Construction Equipment, Heavy Equipment, Social Media Applications, Social Media Marketing.
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Just today I read about the fact that Sunbelt Rentals is utilizing the Iphone for its sales force.  Here is another example of the use of technology and its implications for the future of our industry. 



Digital Media important for Equipment Industry November 20, 2009

Posted by jenniedavis in Uncategorized.
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No longer are we in a wait and see mode. We must understand how things are being communicated. What is catching people’s attention. Where do we get to talk to millions of people for free? How do we get their attention.

I recently attended the AEM convention where Scott Klososky from FPOV.org spoke and talked about a product release from a company. In this particular case the company decided to produce a video that would get people’s attention. The company spent about $10,000 dollars and it was the most successful product release ever. They sent emails to 700 people and the rest was taken care of by the virulent nature of the video…which got people attention.

Check out “Say No To Dirt” on YouTube http://www.youtube.com/watch?v=zaHtA89RHUQ

How might product releases be different in our industry? How might we grab our customer’s attention?