jump to navigation

Your Website is Another Location of your business December 2, 2009

Posted by jenniedavis in Construction Equipment, Heavy Equipment, Social Media Applications, Social Media Marketing, Uncategorized.
Tags: , , , ,
trackback

Today I was reading an article as to whether auto dealers’ internet departments are becoming obsolete. 

http://wardsdealer.com/latest/dealership_internet_departments_091125/

The premise was that there should be no separation in the departments because the internet is not separate, but integrated into the business.

If we take this premise one step further we should understand the following:

  1. Your Website is Another Location of Your Business- This location is open 24 hours a day, is never sick or on vacation.
  2. Your Website is a Process not a Project-A project has a beginning, middle and end.  Your internet presence like your business is an ongoing process.  Your business changes and your website must reflect those changes.
  3. Everyone at Your Company Should Be Involved-Obviously there are different roles for everyone, but if you have different individuals who are responsible for different departments they should have a role in making sure content is being updated to reflect business objectives.

You have no idea how many dealers have shared the horror stories of having one person who did everything associated with the website, leave the company, and then no one knew how to access anything.  YIKES!

We promote all facets of the dealership to have some involvement in the website and to use the website itself as a sales tool.  Why have a static entity out there representing your business when your business changes daily and your focus and strategic objectives are also ever evolving?

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: